Renowned fashion creator Simon Porte Jacquemus is once again blending the worlds of high fashion and fine art, as he prepares to unveil his newest collection at the iconic Picasso Museum in Paris. This highly anticipated event, scheduled for January 25th, will coincide with the conclusion of Paris Men's Fashion Week and precede the esteemed Paris Couture Week, drawing significant attention from global fashion and art enthusiasts.
The choice of the Picasso Museum reflects Jacquemus's ongoing commitment to fostering strong relationships with cultural institutions and showcasing his designs within historically rich environments. This is not the first time the designer has chosen such a distinguished backdrop; he previously presented his "La Bomba" collection at the same museum in 2018. His preference for grand, art-filled settings extends to other notable venues, including the Palace of Versailles, the Fondation Maeght, and Casa Malaparte in Capri, all of which have served as magnificent stages for his memorable runway spectacles. These locations not only provide a stunning visual context for his garments but also imbue his shows with a sense of narrative and grandeur, transforming them into immersive artistic experiences rather than mere fashion presentations.
Known for orchestrating visually arresting and often cinematic presentations, Jacquemus consistently seeks out extraordinary settings for his shows. His past choices have included picturesque lavender fields, vast salt mines, and golden wheat fields, each contributing to the unique ambiance of his collections. While typically favoring expansive outdoor landscapes that highlight the natural beauty of his designs, he has also demonstrated a flair for intimacy, as seen in a recent 2025 show held for a select audience of 40 within the private Parisian apartment of architect Auguste Perret, a space celebrated for its Art Deco elegance. The upcoming show at the Picasso Museum, a magnificent mansion dating back to the 17th century, is poised to offer yet another captivating fusion of architectural splendor and contemporary fashion innovation.
Jacquemus's continuous exploration of diverse and culturally significant venues for his fashion presentations exemplifies a forward-thinking approach that transcends traditional runway formats. By weaving his creative vision into the fabric of historical and artistic landmarks, he not only elevates his brand but also invites audiences to reconsider the boundaries between fashion, art, and heritage. This commitment to contextualizing fashion within broader cultural narratives enriches the experience for all involved, promoting a deeper appreciation for both design and art history.