PetSmart is launching an innovative 'Tattoo Redo Contest' that offers individuals the unique opportunity to transform their regretted body art into cherished tributes to their beloved pets. This initiative is a clever way to promote the new PetSmart Treats Rewards loyalty program, banking on the universal appeal of pet companionship and the enduring bond between owners and their animals. The contest addresses a common dilemma for many — tattoo regret — by providing a heartwarming and meaningful alternative that promises lasting joy.
The concept behind PetSmart's 'Tattoo Redo Contest' stems from a insightful observation: while many people eventually come to regret certain tattoos, a significant majority would never feel the same about an indelible mark honoring their furry friends. Bradley Breuer, Vice President of Loyalty and CRM at PetSmart, highlighted this sentiment, stating that tattoos symbolize ultimate loyalty. However, he acknowledged that even the most well-intentioned ink can lose its appeal over time. This initiative transforms past tattoo decisions into a celebration of the unwavering love pets offer.
A survey conducted by PetSmart revealed compelling statistics: nearly half of pet parents either have or know someone with a tattoo they regret. Crucially, the survey also indicated that those with tattoo regrets would overwhelmingly embrace a tattoo of their pet. This data forms the bedrock of the 'Tattoo Redo Contest,' demonstrating a clear demand for a solution that aligns personal expression with enduring affection.
To execute this unique program, PetSmart has joined forces with Alium Tattoo Studio, a highly-regarded establishment in Los Angeles known for its exceptional pet portraiture. Five fortunate winners of the contest will receive a comprehensive consultation and a tattoo session with an Alium Tattoo artist of their choice. For winners residing outside of Los Angeles, PetSmart has thoughtfully arranged travel and accommodations for a two-night stay, ensuring accessibility to this once-in-a-lifetime opportunity.
Participation in the 'Tattoo Redo Contest' is straightforward. Interested individuals are invited to complete an online form where they must articulate the reasons behind their tattoo regret, describe the pet they wish to immortalize, and upload a photograph of their existing unwanted tattoo. For those who already proudly bear a pet tattoo, a separate application offers a pathway to VIPP (Very Important Pet Parent) status within the PetSmart Treats Rewards program, unlocking a range of exclusive deals and benefits, including a complimentary 'Gotcha Day' gift for their canine companions.
This innovative contest from PetSmart not only provides a solution for tattoo regret but also reinforces the profound and unconditional love shared between humans and their pets. By offering a chance to commemorate this special bond through art, PetSmart is fostering a community of pet lovers and creating lasting, joyful memories.